Sustainable packaging is no longer a nice-to have. It’s a must-have for any brands looking to future-proof their operations against the rising tide of consumer scrutiny.
With plastic waste increasingly under the microscope, consumers are re-examining their buying behavior and consumption of single-use plastics.
But in the grand scheme of things, just how important are sustainable materials to consumers?
In the research, Global Web Index discovered that 42% of U.S. and UK consumers say products that use sustainable materials are important when it comes to their day-to-day purchases.
Learn more at https://www.globalwebindex.com/