Sustainable Packaging Unwrapped

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Sustainable packaging is no longer a nice-to have. It’s a must-have for any brands looking to future-proof their operations against the rising tide of consumer scrutiny.

With plastic waste increasingly under the microscope, consumers are re-examining their buying behavior and consumption of single-use plastics.

But in the grand scheme of things, just how important are sustainable materials to consumers?

In the research, Global Web Index discovered that 42% of U.S. and UK consumers say products that use sustainable materials are important when it comes to their day-to-day purchases. 

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