Re is a platform that unites Nestlé’s main initiatives to rethink the environmental impact of their packaging:
a system to communicate the technological innovations that have already been developed and the ones that will arise, while inviting consumers to engage on sustainability causes and contribute their own part towards the journey.
With this initiative, Nestlé wants to give visibility of the changes of recycling in Brazil.
Also, the changes comes in production processes, packaging reformulation, programs with rural producers and partnerships with recycling cooperatives.
Initially created for the Brazilian market, Re has been adopted by other Latin American countries and will eventually be globally implemented to the Nestlé brands that create innovative solutions for their packaging.