Interbrands Packaging developed an innovative packaging in a complete new color for the Better Egg. The company wanted a singular packaging to sell its product and create a positioning for its brand on the market.
The project included creating a packaging with all the requirements for the industry.
This new packaging was elaborated with black molded pulp to make differentiation in the supermarket display racks. Also, the IBP’s team designed an informative and attractive label with a description of the product and nutritional data.
This collaboration between these companies is strengthened due to the mutual vision of producing ecofriendly goods for the consumers and making consciousness about the use of biodegradable materials and consuming organic products with less environmental impact.